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JP Marketing on the move: New Fresno space complements revamped brand story

A new journey is heading toward JP Marketing as the company moves to its new location, the previous showroom for Tangram Interiors in Fresno. JP Marketing’s lease at 7589 N. Wilson Ave., Suite 103,...

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Fresno State professor preaching productivity for the imperfect

Betsy Hays, a public relations and advertising professor at Fresno State, hosts her podcast “Handled(ish),” which teaches productivity for the imperfect. Hays fell in love with podcasts in 2015 and...

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Fresno’s top advertising firms, pros honored with awards

The American Advertising Federation (AAF) of Fresno hosted its second annual American Advertising Awards on Friday, March 1, honoring Fresno’s most prestigious marketing and advertising individuals and...

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‘A Road Less Traveled’ for women in male-dominated industries

“Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference.” -Robert Frost Those words, written by New England poet Robert Frost, resonate with the...

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BLOG: Visalia’s daily paper ceases local printing

Watching a printing press in action is a sight and sound to behold. It’s dirty, fast and dangerous, and for what’s largely considered ancient technology, it’s complicated and a bit magical. Last week...

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One of Fresno’s largest ad agencies grows with acquisition

A woman-owned, award-winning Fresno marketing firm is expanding with a local acquisition. Archer & Hound Advertising, a full-service advertising and creative agency, has acquired Butler Branding, a...

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Brining Fresno’s Best to the forefront

Jordan Mattox, a long-time teacher who is now a librarian with the Madera Unified School District, uses his podcast to highlight those helping their community, including business owners and people...

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BLOG: At the agency named for men, women rule

Over its 48-year history, Jeffrey Scott Agency (JSA) has been a lot of different things and served over 500 clients. But today, the agency named after not one, but two men, is led by women....

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KMJ host Musson wins second national Gracie award

Fresh off her win in the 2023 Gracie Awards for Local Radio Co-Host of the Year, KMJ’s Christina Musson backed up her success with a second consecutive award, again bringing home best female co-host in...

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Fresno one of 36 cities getting the official Monopoly treatment

Fresno Mayor Jerry Dyer and President and CEO of the Fresno Chamber of Commerce Scott Miller were joined by Fresno’s sports mascots and Mr. Monopoly himself to officially announce the first-ever...

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